The hockey highlights in this video itself aren’t all that pertinent to our class material. The ads on the glass panels, however, are an excellent example of augmented reality, otherwise known as ‘AR’. On the left glass panel, we see an advertisement for Scotiabank… but can the people inside the sports arena see it as well? No they cannot, as the image is virtually placed on top of the real scene uniquely for viewers at home. The fact that certain stadiums/arenas need more money from advertisers is no concern of mine, but what’s fascinating here is the technological progress that’s been made in the last decade for AR. This innovative way to sell more to consumers is ingenious and makes me wonder how else advertisers can use augmented reality… will they be participating with the launch of Google Glass? Who knows, but for now, I’ll enjoy my hockey with a side of consumerism.